Lemmings are cute, but dumb. If you tell them to leap off a cliff, they will. a bit like the people who start blog because everyone is doing it. Guess what happens after a touch while? The blogs die.
In managing an inventory of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs not existed. The people ran out of steam or had no reason to start out them in the first place.
How does one know when a blog is right for your business? Learn why people start blogs, how they find their niche and the way blogging tools can be used for more than blogs.
Blog content is king
Some people wish to read blogs, others wish to read newsletters, still others wish to rely on feeds and some read a few or all of them. regardless of the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of those readers and delivers important content in a particular style.
I have been blogging since November 2020. If you review top blog entries in meryl’s notes,you will notice they’re more personal. When blogs first hit the scene within the late ’90s, they were personal diaries and journals. just like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.
A few bloggers tend to talk about their task, their products and their little world. which may work for celebrities where fans want to know everything about them, but it doesn’t work for the typical business person. Other business people want information on the way to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are those who provide valuable information. Readers already know what quite information they’re getting, in order that they trust that when they buy something, it’ll be of the same or better quality. This real value must be reflected in their blog. It’s very similar to people who only sign up for a newsletter after first seeing an example.
Who should move where one has not blogged before?
No one likes to be a lemming (I would hope). How does one decide whether or not to set up a blog? The reply isn’t black or white (what did you expect?). Ask these questions:
Can you regularly update it — at least four times a week?
Do you have anything to say other than just linking to others?
Do you read other blogs or feeds?
Can you provide information of value to others not just to yourself?
How large is your newsletter subscriber list?
How many distinctive visitors do you get on an average day, week or month?
The big selector is whether or not you can write in the blog almost daily.
The people behind the high traffic blogs post multiple times each day . Though resourceful, merely linking to other sites doesn’t give visitors much reason to form the effort to come to yours. Reading other blogs or feeds may be a great way to learn how to carry a discussion. Find other blogs covering topics almost like yours and check them out. afflict their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that is where trackback comes in handy.
Trackback may be a blog feature. If you opt to comment on another blog posting in your blog instead of in that blog’s comments page, then you link to the conversation through the trackback link. Trackback is analogous to the permalink, the permanent URL for the blog entry, but it’s a different URL for copying and pasting in your blog’s trackback box.
Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and internet site traffic are good indicators of what kind of reactionyou will get when opening a blog. ranging from scratch with little traffic means you have a long road ahead and lots of work to do. there’s no magic formula anyone can sell you for $97 to make your blog an overnight success. But with little perseverance and ingenuity, your blog can engage many prospects and clients.
Pick a distinct segment
Considering there are numerous blogs out there, pick a distinct segment topic when starting a blog for a better shot at attracting and keeping an audience. meryl’s notes centre on three areas: webby, geeky and wordy. actually , this is often too much. What i want to do for my readers is create three separate blog entry points, so those curious about writing, newsletters and Internet marketing get nothing but the wordy entries. Those curious about Web design get the webby stuff and the technophiles receive the geeky content.
I also manage a private blog separate from meryl’s notes. It’s about cochlear implants and deafness. this might fall under the geeky category, but it is a personal blog and doesn’t belong in meryl’s notes. This blog is written for a special audience.
The blogging tools for both of my blogs include syndication capabilities so those using feed readers or aggregators can read the content through the software. For an evidence of syndication and feed readers, ask What Is This RSS, XML, RDF, and Atom Business? When sending a replacement issue of a newsletter, discuss it or link to it in the blog, that way the blog and feed readers will get the products , so all three bases are covered.
Blogs in disguise use the identical tools
Blogging tools aren’t only for , well, blogging. Such tools are a superb way to help you update your Web site more often than you otherwise would. i exploit it to manage the list of tableless Web sites. Using blogging tools is far easier than the way I managed it before, updating the HTML files by hand. Though employing a blog tool, it is not a blog. during this case, the blog tool has become a content management system (CMS).
Small firm owners do not have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for his or her site.
Blogs have found an area in businesses and people are finding creative ways to use them. Some firm have a blog on the intranet for communicating project status, jeopardies and metrics. They’re used for knowledge management. With information pouring in, blog tools provide how to share, organize and process the knowledge .
Being a lover can be good or bad. nobody wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won’t help, since the choice to blog is based on the organization’s mission, needs and goals together with its target market’s desires and needs. A blog about lemmings? there’s one, sort of. or even you’d like to start your own and talk about dumb business moves.