You know, normally you’ll find a definition of a word or phrase by typing “define: your phrase here” into google and come up with a lot of out comes. Currently there are many blogs and there are hundreds of people who call themselves “Blog or Blogging Consultants”, yet once you type “define: Blogging Consultant or Blogging Consultant” into google you get no definition.
That is probably a good thing for most blogging consultants because without a definition, there’s no standard to hold them to. I’m not claiming to be the blogging guru of all time or anything of the type . So before you “blogging consultants” out there begin getting defensive about this, think before you write. If you get too nasty about the post I’ll ask you to define “blogging consultant” and without google many of you couldn’t do it.
Now that’s out of the contest, lets talk business. Every business should have a blog. There are numerous reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you recognize your company needs a blog.
So if you recruit a blogging consultant? What qualifications do you see for in a blogging consultant? What does a blogging consultant see like? What proportion should I remunerate a blogging consultant?
Lets initiate with “Should you employ a blogging consultant?”
The quick result is yes, but lets start why first. There are plenty of things that go into making a blog popular. Technorati tags, submissions and pings to bloglists and blogsearch websites, learning the way to get on the right blogrolls, etc.
If you’re new to blogging it takes awhile to catch on to most of these things and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.
There are more things to feature to the list but this article isn’t about how to run a successful blog, it’s about blogging consultants. Hiring a blogging consultant can prevent from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.
Now all the blogging consultants are interesting me again. I can tell. But will it last?
What qualifications does one see for in a blogging consultant?
Here is where things get ugly between me and therefore the blogging consultants. Most blogging consultants are . . . well . . . bloggers. Many of them have what they think may be a successful blog although many bloggers have different ideas for what success is.
Some think it’s defined as what proportion they made on google adnonsense last month. Others count success by number of tourists to their website or the number of comments that appear on their blog. Still others measure their success by what the opposite bloggers think about them.
What do all of these bloggers who are blogging consultants have in common? They all think that having a successful blog automatically grows you a qualified blogging consultant. I told you it had been going to get nasty. After this text if I measured my success by what the other bloggers think of me then I’m doomed!
Fortunately I don’t measure my success in terms of what the opposite bloggers and blogging consultants think. Lets revisit to those qualifications for a blogging consultant.
First of all a blog may be a website. It’s a website that is updated often in most cases, but it’s still a site.
Each blogpost becomes a page of that website. So with a blog you’re creating more webpages to your website as often as you post to your blog.
Now I’ve got a question for you. Would you initially look to hire a blogger to do program optimization for your website? Would you first see to recruit a blogger to handle your AdWords campaign?.
Would you first look for a blogger to build your site for you?
The answer to all of the above is probably no, unless the blogger also has experience in those fields and not only for their blog. Actual websites they need built, optimized, and marketed for themselves and for clients.
A consultant shouldn’t just be a blogger. they ought to also have all of the skills necessary to run a website. Now the blogging consultants are all crazy at me again. But give some thought to it. Many bloggers understand how to write. They understand how to get into the right circle of blogger friends who will link to them. They realize blogging.
So if all you would like to know is how to write a blog, then hiring a blogger who knows the way to write is the answer, but if you would like someone who is going to manage your blog for you including posting to the blog, search engine optimization, link popularity, (and not just from blogrolls), and marketing, then you would like to hire a webmaster who also blogs.
Okay, How much should I remunerate a blogging consultant?
How much do you have? Just kidding. plenty depends on the type of blog you want or have. an organization blog has to pay more, not because they need more, but because there are all types of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or site. alittle business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that require to be met.
If you’ve got ever hired a webmaster, not an internet designer, a webmaster, (Thats another article), or an enquiry Engine Optimization Company, or an enquiry Engine Marketer, or maybe just a Marketing Consultant, (The just was in there with great care I could make consultants mad again.), then you’ve got an idea of what a blogging consultant should cost.
Now confine mind, if you’re hiring a blogging consultant to strictly teach you how to blog, then it’s not worth the maximum amount money as when you hire a blogging consultant who is also going to perform all of the services a Webmaster and Internet Marketer would give plus search engine optimization.
Ha ha! I still didn’t say what proportion it costs. It’s coming. Read on.
What does a Blogging Consultant look like?
He or she seems like someone who has more than just a blog or blogs. Someone who also owns and manages several websites for themselves and for customers. As I said before a blog remains a website.